The Impact of a Third Party America´s Two Party Political...

The Impact of a Third Party America ´s Two Party Political System For hundreds of years, the two party system has dominated the American culture, but many people are confused by what a two party system actually means. Although a two party system is defined as two parties that are bigger than the rest, third parties have greatly impacted elections for over a hundred years. Minor parties still continuously voice their opinions in issues, causing other candidates of either major party to adopt their philosophies. Furthermore, some parties, such as the Reform have actually been successful in obtaining a position, such as governor. Finally, third party candidates have actually taken away votes from a number of nominees over the years.†¦show more content†¦All of these positions influence the people to consider the presidential minor parties, thus having an impact on the presidential elections. When a party wins a local office as a minor party, the name of whatever the minor party is spreads around all the way around the United States. Not only does winning a local office help the victor, but it also helps the member of the same party who runs for President. The most recent example of a third party winning an office is the Independent Senator, Jim Jeffords of Vermont. Jeffords, who was once a Republican, became an Independent because he felt he no longer supported the policies of George W. Bush’s Republican Party. With Jeffords’ transformation to the Independent Party, he has promoted the Independent Party over the last three years and continues to be a prominent figure in the modern Independent world. In terms of governor, Jesse Ventura was elected as the Reform Party’s Governor of Minnesota where he advocated and endorsed the typical Reform beliefs. Ventura shocked the world with the exception of other minor party candidates, who believed any party could win with a strong campaign. Ventura has been credited with being one of the first few people to employ the Internet in a political campaign. T he Green party in 2002 saw its greatest year of elections in its history with 71 new offices obtained. The Green Party then had a total of 170 officeholders around the United States, showingShow MoreRelatedThe Party System Is Not The Best System For America1606 Words   |  7 PagesAlthough America has long been a bipartisan government, it would be more beneficial to move to an open multi-party system to give Americans more choice in its elections, and more political diversity. Third-party running candidates in America are always a possibility, but are majorly overshadowed by the already well established Democratic and Republican party candidates. Many Americans would prefer an alternative to our current system, but are either bullied into conforming to it, or are convincedRead MoreThe American Two Party System1709 Words   |  7 PagesThe American two-party system is the result of the way elections are structured in the United States. Representatives in the Congress and in state legislatures are elected to in single-member districts where the individual with the most votes wins. Seeing that only one party s candidate can win in each district, there is a strong motivation for political candidates to organize themselves into two competing parties. By doing so, party members and candidates maximize their chances of winning electionsRead MoreExplanation Analysis And Video Essay1308 Words   |  6 Pageswill of the citizens. Elections allow voice and agency to every single individual in the political population and let all concerned citizens to directly engage in politics and take part in the dialogue of how the community will be administrated. As a result, elections are the most primary constituent of democracies. Public opinion is made up of the beliefs of the people of a state that have an impact to those in control. In a liberal state, politicians shall take into consideration the publicRead MoreThe Political System And The United Kingdom Essay1597 Words   |  7 PagesThe political systems in the United States of America, and the United Kingdom are fairly different due to several policies. The most predominant difference that could be deducted from their policies is the difference in selecting their government. The United States base their elections off of what is known as the Electoral College. The Electoral College is a process that was created by the founding fathers, written in the Constitution. Not only is it a compromise made between the election of theRead MoreAn Examination of Americas Two Party System Essay1697 Words   |  7 PagesAn Examination of Americas Two Party System Democracy in the United States is based on the indirect representation of the people by elected officials who are usually chosen by direct vote. Almost from the beginning of the United States history, however, two parties have shared the great majority of the elected positions from the local level to the presidency. However, up until the mid-1850s when the Republican party was formed, other parties such as the Whigs, Federalists, and Anti-FederalistsRead MoreMexico : Physical Geography : Mexico1556 Words   |  7 PagesNorth America. I went to Cancun in spring 2012. It was an amazing trip. I really enjoyed the nature there. Most of Mexico s land is covered by mountains, with only about a third of the land being flat. Moreover, there are five main areas in Mexico. The first one is The Central Plateau which is located just south of The United States. It increases in altitude from the north to south from more than 910 m and 2,440 m near the border of United States. Furthermore, appro ximately half of Mexico s populationRead MoreAmerican Voting Patterns, By Angus Campbell, Philip Converse, Warren Miller, And Donald Stokes879 Words   |  4 Pagesbook is astounding, ranging from the political parties to the psychology of individual voters, the book laid the foundation for further voting examination. The objectives of the research project had a variety of aims. One was to â€Å"understand the voting decisions of the national electorate in the manner that transcends some of the specific elements of historical circumstance.† Within the primary motive for their research, they wished to find the political impact of identification with social classRead MoreFactors Affecting The Investment Market1405 Words   |  6 PagesInvestment is one of the most essential ways to manage and appreciate capital. It is well known that investment has risk, and higher return with higher risk. The risk is coming from a bunch of factors. Systematic risk and unsystematic risk are two terms which distinguish the effective range of the investment market. Systematic risk describes widely effect which individual cannot manage, control and avoid. What people can do is to reduce lost to the minimum. Unsystematic risk is also called as â€Å" specialRead MoreThe Importance Of Third Party Politics Essa y1799 Words   |  8 Pagesof Third Party Politics America is vastly known as a country boundlessly pursuing equality in all facets of life. In this seemingly endless quest for equal opportunity, there has been one lurking negation; our election system. The addition to equal representation in public funding and on the ballot will create variability and allow Americans to entrust their vote in a political format that more closely aligns with democratic philosophy. Therefore, a shift away from a bipartisan, a two party, dominatedRead MoreThe Problem Of Democrats And Republicans Essay1583 Words   |  7 PagesRepublicans to properly reform the criminal justice system. This is an issue with nearly every topic and this is the main cause of issues in the country. The debates and lack of agreeable actions makes it seem nearly impossible for the country to change in positive ways in timely manners. This issue is the biggest issue in the United States of America, because it interferes with progress and reform. This is an integral part of wh y the current system remains in a dysfunctional state. This issues is

How Poetry Makes Nothing Happen - 1763 Words

1. Introduction W.H Auden famously wrote â€Å"poetry makes nothing happen.† Do you think this accurately describes the political and social place of poetry in the twentieth century and/or the twenty first century? Explain why you agree or disagree in the case of your chosen poet, justifying your answer with close reference to your poet’s work and its reception and interpretation. This essay examines the effects that poetry has on society, both socially and politically. Poetry has been around for centuries, and it is a common misconception that it serves no purpose. One critic in particular, W.H Auden claimed, â€Å"poetry makes nothing happen†. However poetry awakens the reader’s eyes and gives an insight to the society in which we live in today, and which has been before us. As evident in Ezra Pound’s work, as he explored the use of imagism to critique modernism and twentieth century, forcing the readers to think more about society as a whole. The purpose of this essay is to show that poetry does make something happen and can have instrumental effects on society, whether it is a poet critiquing society, or simply providing another interpretation. Poetry is a code than needs to be cracked, it is a riddle that makes the reader bring out their true creativity, which is why I disagree with W.H Auden in saying, â€Å"poetry makes nothing hap pen.† 2. Approach Hugh Selwyn Mauberley – I chose to analyse this poem as it â€Å"provides a finely chiseled â€Å"portrait† of one aspect of British literaryShow MoreRelatedEssay on Robert Frosts Life and Accomplishments1244 Words   |  5 Pageseverything done to prevent them from happening. In particular, his poems â€Å"Nothing Gold Can Stay,† â€Å"Fire and Ice,† and â€Å"Stopping by the Woods on a Snowy Evening,† incorporate this meaning into them while on the surface, they seem like just simple poems about nature. After a closer look into Frost’s life, it can be determined that he had a whirlwind of experiences, both positive and negative. Those experiences also influenced his poetry, and the deeper message that hides behind their seemingly simple linesRead MoreSimilarities Between Lyrics And Poetry1122 Words   |  5 Pages Are Lyrics Poetry or Meaningless Words? In society today, there are many arguments about whether or not song lyrics should be considered poetry, or if the two are completely different in their meanings. Lyrics should be considered poetry because they have a purpose and meaning and some are written similarly to how poems are. Lyrics and poetry are similar in many ways,in expression, how they are written and their purpose. A controversial argument is that many people argue the fact that today musicRead MoreEssay on Figures of Speech in Poetry741 Words   |  3 Pages since a good metaphor implies an intuitive perception of the similarity in dissimilars. Aristotle in Poetics. Poetry is language that says more than ordinary language. It uses figures of speech. Each figure of speech may suggest several meanings with minimal words. It uses words with strong connotations and these words appeal to the readers emotions. The language in poetry is strong. The Oxford English Dictionary defines figure of speech as a word or phrase used in a non-literal senseRead MoreShadows in the Yellow Wood: The Dark Side of Rober Frosts Poetry1508 Words   |  7 PagesDark Side of Robert Frost’s Poetry Robert Frost is one of the most widely-read and recognized poets of the twentieth century, if not all time. If his name is mentioned, it is usually followed by a reference to two roads diverged in a yellow wood and taking the one less traveled by. But lurking in the shadows of the yellow wood of Frost’s poetry are much deeper meanings than are immediately apparent. As the modern poet Billy Collins says in his â€Å"Introduction to Poetry†, in order to find the trueRead MorePoetry Is A Type Of Communication Essay1470 Words   |  6 PagesPoetry can help us to be aware of the changes that are otherwise not noticed, changes in our world. Poetry is something that we create. Poetry is stemmed from the roots of one’s life stories and experiences. Poetry is an outlet of human expression, allowing us all to share the untold stories of the journey’s that we travel. Poetry has no rules, therefore it can have endless results and can allow the poet to be completely vulnerable while fully clothed. If you took the art from poetry, it would simplyRead MoreAnalysis Of The Poem Fear Of Narrative And The Skittery Poem Of Our Moment 952 Words   |  4 PagesSkittery Poem of Our Moment,† Tony Hoagland argues that modern poetry is â€Å"oblique,† â€Å"fractured,† and â€Å"discontinuous†. He believes that poems no longer have systematic structure or development, making them appear random with skittish tendencies. Because of the poems that Hoagland feels are different, he categorizes most new poems to be like the kind he describes in his article. He further evaluates new poetry by claiming that â€Å"narrative poetry is tainted by overuse† and that the time we live in is â€Å"simplyRead MoreWalt Whitman and Drumtaps Essays870 Words   |  4 PagesWalt Whitman and Drumtaps War is hell; there is no other way to put it. No matter how many times bards romanticize war and battle, there is that ultimate, inherent ugliness involved in the business of killing. There is no honor or heroism in dying for your country, you just die, it is a great tragedy and there is nothing you can do about it. Mortality is always present on both sides fighting the battle; there will continuously be casualties. Suffering, misery and destitution are constantRead MoreComparing Aristotle and Miller ´s View on Tragedy1230 Words   |  5 PagesIn ancient Greece citizens hoped to go unnoticed by the Gods. The Gods played a huge role on what occurred in a citizen’s life. If a prophecy was decided by a God, then there was no altering it. Aristotle believes that this is what makes up a true tragedy. He suggests that tragedy is plot driven, and if the plot is set then there is no way around it. In Oedipus Rex by Sophocles, Oedipus is paying for the sins of his father King Laios. Laios was given horrible future by the Gods for angering themRead MoreThe Lottery by Shirley Jackson and The Ones Who Walk Away from Omelas by Ursula K. Le Guin838 Words   |  3 Pageslet it happen because they think that is all they can do. Therefore, in both of the stories the authors are saying that harm can be done from people blindly following tradition and that perfect does not exist because there will always be some type of evil activity being conducted. Throughout both â€Å"The Lottery† and â€Å"The Ones Who Walk Away from Omelas† an ideal world or utopia is portrayed. In the beginning of â€Å"The Lottery† the narrator describes what a beautiful summer day it is and how the villageRead MoreThe Flea By William Shakespeare, Emily Dickinson, And John Donne1521 Words   |  7 PagesPoetry has remained a visceral form of self expression for centuries. Consequently, poetry has no means of resisting the constant shifts in style, prose, and content that come with the times. This is showcased in the works by famous poets like William Shakespeare, Emily Dickinson, and John Donne. William Shakespeare is credited to be a wordsmith ahead of his time for crafting some of the most well known works in literature, Emily Dickinson is considered one of America’s leading female poets of the

Accounts 18 Free Essays

Question One(25 marks) Based on module 7 – Budgeting Retail outlets purchase snowboards from Slopes Ltd. , throughout the year. However, in anticipation of late summer and early autumn purchases, outlets ramp up inventories from January through May. We will write a custom essay sample on Accounts 18 or any similar topic only for you Order Now Outlets are billed when boards are ordered. Invoices are payable within 60 days. From past experience, Slopes’ accountant projects 20% of invoices are paid in the month invoiced, 50% are paid in the following month, and 30% of invoices are paid two months after the month of invoice. The average selling price per snowboard is $450. To meet demand, Slopes increases production from December through March, because the snowboards are produced a month prior to their projected sale. Direct materials are purchased in the month of production and are paid for during the following month (terms are payment in full within 30 days of the invoice date). Direct manufacturing labour and manufacturing overhead are paid monthly. Variable manufacturing overhead is incurred at the rate of $7 per direct manufacturing labour-hour. Variable marketing costs are driven by the number of sales visits. However, there are no sales visits during the months studied. Slopes, also incurred fixed manufacturing overhead costs of $5,500 per month and fixed non-manufacturing overhead costs of $2,500 per month. Projected Sales: January80 unitsApril100 units February120 unitsMay60 units March200 unitsJune40 units Direct Materials and Direct Manufacturing Labour Utilisation and Cost Unit per BoardPrice per UnitUnit Wood5$30Board feet Fiberglass6 5Yard Direct manufacturing labour5 25Hour The beginning cash balance for March, 2010, is $10,000. On June 1, 2009 Slopes had a cash crunch and borrowed $30,000 on a 6% one-year note with interest payable monthly. The note is due June 1, 2010. Using the information provided, you will need to determine whether Slopes will be in a position to pay off this short-term debt on June 1, 2010. Required a. Prepare a cash budget for the months of March through May 2010. Show supporting schedules for the calculation of receivable and payables. b. Will Slopes be in a position to pay off the $30,000 one-year note that is due on June 1, 2010? If not, what actions would you recommend to Slopes’ management? c. Suppose Slopes is interested in maintaining a minimum cash balance of $10,000. Will the company be able to maintain such a balance during all three months analysed? If not, suggest a suitable cash management strategy. Marking Criteria: Application of budgeting to question 1a 18 marks Application of budgeting to question 1b 3 marks Application of budgeting to question 1c 4 marks Question Two(25 marks) Based on module 8 – CVP Analysis Grace Inc manufactures and sells baby cots. For its 2011 budget, Grace Inc. estimated the following: Selling price $600 Net income after tax $650 000 Variable cost per cot $300 Income tax rate 30% Annual fixed costs $150 000 Unfortunately sales were not meeting expectations. Only 525 units had been sold in the first four months of the year at the established price and cost structure. The net income projection for 2011 would not be reached unless some action is taken. A management committee presented the following mutually exclusive alternatives to the CEO. (a) Reduce the selling price by $60. The sales organization forecasts that at this significantly reduced price, 4050 units can be sold during the remainder of the year. Total fixed costs and variable cost per unit will stay as budgeted. b) Lower variable cost per unit by $15 through the use of less expensive direct materials and slightly modified manufacturing techniques. The selling price will also be reduced by $45, and sales of 3300 units are expected for the remainder of the year. (c) Reduce fixed costs by $15 000 and lower the selling price by 5%. Variable cost per unit will be unchanged. Sales of 3000 units are expected for the remainder of the year. Required: (a) Determine the number of units that Grace Inc must sell (a) to break even and (b) to achieve its income objective using the current price and cost structure. b) Determine which alternative Grace Inc should select to maximise net income. Show your calculations. – Marking Criteria: Application of CVP to question 2a 9 marks Application and interpretation of CVP to question 2b 16 mar ks Question Three Based on module 8 – Costing in an entity(25 marks) Alex’s Fine Art Studio is a company offering art services. The owner Alex Touch has been contacted by the manager of Ruthven Cars Company who complained about the price charged for some art work. On the same day Alex was also contacted by the manager of Books Galore who was delighted with the work and the price charged. Alex uses a cost-based approach to pricing (billing) each job. Currently it uses a single direct-cost category (professional labour hours) and a single indirect-cost pool (general support). Indirect costs are allocated to jobs on the basis of professional labour-hours per job. Professional labour costs at Alex’s Fine Art Studio are $70 an hour. Indirect costs are allocated to jobs at $105 an hour. Total indirect costs in the most recent period were $21 000. The job files show the following: Professional Labour Ruthven Cars Company 104 hours Books Galore 96 hours Assume these two jobs were the only jobs completed in this period. ) – Required: (a) Compute the costs of the Ruthven Cars Company and Books Galore jobs using Alex’s existing job-costing system. (b) Alex asks his assistant to collect details on those costs in the $21 000 indirect cost pool that can be traced to each individual job. After analysis, Alex is able to reclassify $14 000 of the $21 000 as direc t costs: Other Direct Costs Ruthven Cars Company Books Galore Research support labour $1600 $3400 Computer time 500 1300 Travel and allowances 600 4400 Telephone/faxes 200 1000 Photocopying 250 750 Total $3150 $10 850 Recalculate for Alex the costs of each job using the six direct-cost pools and a single indirect cost pool. The single indirect cost pool would have $7000 of costs and would be allocated to each job using the professional-labour hours base. (c) Alex’s Fine Art Studio has two classifications of professional staff: artists and apprentices. Alex asks her assistant to examine the relative use of artists and apprentices on the recent Ruthven Cars Company and Books Galore jobs. The Ruthven Car Company job used 24 artist-hours and 80 apprentice-hours. The Books Galore job used 56 artist-hours and 40 apprentice-hours. Alex is curious as to how each job would have been costed if using separate direct cost rates for artists and apprentices and using separate indirect cost pools for artists and apprentices. For direct costs, the cost per artist hour is $100 and per apprentice hour is $50. For indirect costs, from the total indirect cost pool of $7000, $4600 is attributable to the activities of artists, and $2400 is attributable to the activities of apprentices. You are required to satisfy Alex’s curiosity by computing the costs for each job under this more refined costing system. (d) Complete a comparison of costing under the existing system and that of the more refined system. Which is better and why? Marking Criteria: Application of cost allocation principles to question 3a 6 marks Application of cost allocation principles to question 3b 8 marks Application of cost allocation principles to question 3c 8 marks Application of cost allocation principles to question 3d 3 marks Question Four(25 marks) Based on module 10 – Performance management Part A â€Å"Managers should be rewarded only on the basis of their performance measures, They should be paid no salary. † Do you agree? Explain. Part B Bob’s Cellular Phone Company uses ROI to measure divisional performance. Annual ROI calculations for each division have traditionally employed the ending amount of invested capital along with annual operating income and net revenue. The Dupont method is generally used. The company’s Phone Accessories Division had the following results for the last two years: 2010 ROI = ($2,000,000/$20,000,000) ? ($20,000,000/$10,000,000) = 0. 0 2011 ROI = ($2,400,000/$25,000,000) ? ($25,000,000/$15,000,000) = 0. 16 Corporate management was disappointed in the performance of the division for 2011, since it had made an additional investment in the division that was budgeted for a 23% ROI. Required: a. Discuss some factors that may have contributed to the decrease in ROI for 2011. b. Would there have been any substantial difference if average capital had been used? Marking Criteria: Discussion and explanation regarding the extent of use of performance measures. 10 marks Discussion of performance as required in Part B a. 10 marks Explanation required in Part B b. 5 marks General Requirements: 1. Given the nature of the questions there is not specified work limit. However, you are encourage to present your work in a clear and concise manner. You should ensure that you answer the question fully while giving enough information to ensure that the marker can ascertain your objective in your calculations to enable part marks to be given if necessary. 2. Place references for all questions at the end of the assignment not at the end of each question. 3. You can use dot points or tables to help present your answer if you wish. . Assignment extensions will be granted if needed due to medical, work or personal reasons. However, extensions will not be granted for more than one week. This is because I cannot post back marked assignments and solutions until all assignments have been received. It is unfair on other students to delay the return of their marked assignments unduly. 5. You should note that the assignment is bas ed on modules 7-10. I would recommend completing the relevant question each week as it relates to each module. This approach would mean that the assignment would be completed by the due date. Therefore reasons for needing an extension should be extreme. (Sources withheld: Questions for this assignment are taken from other sources. Details of this source have been withheld for assessment purposes. This material is reproduced under the provisions of the Section 200 (1) (b) of the Copyright Amendment Act 1980. ) ACC5502 Accounting for Managers Assignment Two Description | Marks out of | Wtg(%)| Due date | Based on modules 7–10| 100| 20%| 2012| 1. Question| Criteria| MarksAvailable| Question One| Application and understanding of module 7 | 25 marks| | Application of budgeting to 1a) 19 marks1b) 3 marks1c) 3 marks| | | | | Question Two | Application and understanding of module 9| 25 marks| | Application of CVP principles to a practical situation. 2a) 10 marks2b) 15 marks| | | | | Question Three| Application and understanding of module 10| | | Use of costing principles3a) 6 marks3b) 8 marks3c) 8 marks3d) 3 marks| 25 marks| | | | Question Four| Application and understanding of module 11| | | Discussion and application of performance measurementPart A 10 marksPart B a) 10 marksPart B b) 5 marks| 25 marks| Total| | 100 marks| | | How to cite Accounts 18, Papers

High Technology Stocks free essay sample

The influence of such companies as AOL, Microsoft, IBM, and Dell. Detailed account of how these pioneer tech companies led the way for the rest of the market. This paper discusses several hi-tech stocks: Microsoft, Dell, IBM, and AOL (America Online). The author gives a brief background on each company, focusing on stock movements from the inception of each company to the present. Included are charts which are used to compare company performances. In todays ever-growing economy, businesses are making incredible financial gains, especially businesses that produce high technology goods and services. By following the stock market, one can easily see how these high-technology companies are performing. Within this project I will be evaluating the performance of four businesses that have achieved astronomical gains in the stock market. These four companies are Microsoft, Dell, IBM, and AOL. As well as evaluating these companies, I will show how the common person can invest in the stock market to secure his/her future. We will write a custom essay sample on High Technology Stocks or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Reflective Practice free essay sample

Reflective Practice Professional Reflective Practice is part of the Continuing Professional Development for teachers; these regulations are what the government introduced in 2007, for teachers and people teaching In the FE and In the skills sector. (2007 Regulations p. l IFL), it sets out to move forward the standards and requirement qualifications for teachers working within the FE sector and skills sector in education. Reflective practice plays a big part of Continuing Professional Development (CPD), although it as been around for quite some time, it was only up until 2007, that teachers have had their own choice, whether to Implement It or not wlthln their teaching. Since the new regulations of 2007, it is now mandatory that every teacher / part-time teacher working within FE and the skills sector uses this practice (CPD) and produces a minimum set of hours every year proving this practice. The essential point-the inner intent-that seems so seldom grasped even by teachers eager to embrace the current reforms is that in order to learn the sorts of things nvisioned by reformers, students must think. We will write a custom essay sample on Reflective Practice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In fact, such learning Is almost exclusively a product or by-product of thinking. (Thomson Zeull, 1999) Reflection there are many ways in our everyday lives on how we reflect. whether that be a, conversation we had with someone close to us, or just sorting out a problem at work. Within the Continuing Professional Development for teachers there are many different, authors, deflnltlons and theorist who have looked at the deflnltlon and the term Reflection and Its association within the professional learning evelopment of education and its practice within (HE) and (FE) education. Reflection is a form of mental processing like a form of thinking that we use to fulfil a purpose or to achieve some anticipated outcome. It is applied to relatively complicated or unstructured Ideas for which there is not an obvious solution and Is largely based on the further processing of knowledge and understanding and possibly emotions that we already possess (based on Moon 1999): Common sense reflecting. Moon explains that It Is an everyday occurrence. s we go through life in general, day-to-day we generally reflect on our feelings and our emotions. Working as a teacher gives us many ways to reflect, the way we structure our lessons for students, the resources that we use, the tasks what we set out for the students, whether they have been effective or not. Dealing with a disruptive lesson or student, on reflection we can look back and see were did things go wrong, we could question whether we could have done things differently. Common sense reflecting is uite vague in its sense, it lacks a deeper understanding of reflection, and how we can change things for the future. Reflective Practice free essay sample Reflective practice in nursing is considered an important aspect to nursing. Durgahee ( 1997) defines reflective practice as a process of learning and teaching professional maturity through the critical analysis of experience, whilst John ( 2009) up to date explanation of reflection is learning through our everyday experience towards realising one vision of desirable practice as a lived reality. Portfolio entry one Practice placement reflection Whilst there are many notion for reflection the main goal is for health professionals to learn, grow and develop through practice.There are a number of models of reflection to help engage in the process of reflection. In this entry I would be using the Driscoll framework of reflection (1984) to reflect on an experience I had on placement. The patient that I am basing my reflective experience is a woman in her 40s who is suffering from personality disorder. The Diagnostic and statistical manual of mental disorders (DSM-IV ) 1994 defines a personality disorder as an enduring pattern of inner experience and behaviour th at deviates markedly from the expectations of the individual’s culture, is pervasive and inflexible. We will write a custom essay sample on Reflective Practice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page People with personality disorders usually make it difficult to form friends and may feel alienated and alone (Gormon 2007). What Upon entering the patients house she maintained eye contact, her speech was coherent she maintained rapport although tearful at times. There was no evidence of threatening behaviour towards the team On the 14/1/10 I attended the patient home address with the doctor and a community practice nurse (CPN), the patient was distressed as she was upset with the number of people who was entering her house and the fact that we turned up late.Upon entering the CPN spoke to the patient about her low mood . She complained about the team not informing her that a doctor and student nurse would be attending the visit. As she said she could have made her home more presentable . Ignoring what the patient said the CPN asked the patient about her medication and what she does in her spare time. The patient wanted to talk to the CPN a bit more about her mood and the medication that she was taking however within 10mins of sitting down with the patient the CPN decided that we should go even though th e patient wanted to talk more. I felt that we should have listened more to what the patient has to say and I felt that the visit was rushed because it was around lunch time , however I did not say anything to the CPN I attended the visit with. I waited until I got to the office until I mentioned anything to the CPN. Back at the office the CPN and I were informed that the patient had called to complain about us arriving late and leaving very quickly. When we were informed that the patient called the doctor and CPN that I attended the patient with just brushed it of.I probed the team about this patient and I was told by another team member that that her home is always untidy and that she constantly calls the office just to talk to somebody. I was also told by the rest of the team in handover that this patient is very dependent on the team and anytime they try to refer her to the community mental health team she would drink alcohol to stop being discharged. So What At the time that this experience occurred I felt he lpless as I was inexperienced and did not know the patient as long as the other CPNs and support workers. I felt that the staffs were unprofessional by not making the patients needs their first concern. I felt frustrated and upset but did not show this to the team. I began to feel sorry for the patient not realising I was becoming emotionally involved. I was angry that we did not spend more time listening to the client needs as our aim is to help people recover from a mental illness, live a daily life by supporting them before they are referred to the community mental health team (CMHT). The feelings of anger, frustration and sympathy for the patient was not felt by the other team members .Upon reflection it appears that I got emotionally involved with the patient. Having sympathy for the patient can interfere with the care givers ability to accurately perceive the patients experience or offer assistance (Forsyth 1980). In reflection on this experience me becoming involved with the patient did interfere with my ability to offer assistance to the patient and work as a team member. I realised that support can be given to patients without me becoming involved and not feeling negative about my team members that I am working with.Morse et al (1991) states that the process of detachment may be a crucial process that allows nurses to overcome the stress caused by a patients suffering. My feelings of these events are completely different at this moment in time. I have visited more patients and have experienced the different approaches that CPNs use with patients I have insight on how not to get involved with a particular patient as it can hinder recovery by not allowing them to have some insight into their mental illness and it can cloud my judgment.However now that my feelings have changed I do think if what the CPNs have said to me about the patients have influenced the way I feel as well as having more experience with different patients. I have noticed that I am not to quick to be critical about my colleagues behaviour, especially if I have not read the notes about a patient before I visit them. The CPN I attended the patients house with felt that I was polite but with more experience I would learn how to approach a situation. Now WhatIf I chose not to question what I thought was bad nursing practice I would not have learnt that I was becoming emotionally involved with the care of the patient. I would not have realised that I making judgements about my colleagues that are more experienced than me. If I was put in this position again I would reflect on my past actions and experience, I would read the patients notes before attending appointments made with them the visit speaking to mentor to see where I can improve and writing down my actions after visiting patients and observing my behaviour and attitude over a period of time.Writing is a means where one can facilitate reflective practice (Heath,1998). Entry three This entry of the portfolio is going to reflect on another field of nursing and how the skills of the health professionals in that field of nursing are used for caring for patients. Paediatric nursing involves working with sick and vulnerable patients from birth through to adolescent they are specialised in caring for children. Paediatric nursing entails skills that are similar to that of other branches of nursing such as communication skills and listening skills however some of the skills that paediatric nursing entails are also complex.Caring for young patients may seem simple; however paediatric nurses have to learn and understand about major developmental milestones, from infants to adolescents, Changes with each age group will vary Some children may not be able to articulate what pain they feel, or how they feel about being sick or away from the peers and siblings or what they want. It is important that paediatric nurses are able to reassure their patient and be sensitive to the needs of the patient and their family.Whether a child is in hospital or at home a nurse needs to be able to interpret behaviour and a child’s reaction sensibly especially if a child health deteriorates rapidly. Patience is an essential skill as children and adolescence just like adults can become aggressive and start sh outing verbal abuse towards a nurse or other health professionals involved in their care. Pejic (2005) study found that nurses were frequent victims of verbal abuse from patients and their parents. Parents can become demanding and communication can become fractured. When working with patients one has to be confident in the way they handle patients.Children can become distressed about their illness or about being in a new environment however when caring for children it is not just the child that a nurse has to be confident with, the anxieties and worries of the child illness will affect the parents and a nurse has to be able to reassure them. Good communication skills is essential in all branches of nursing however a nurse has to liaison between the parents, doctors , and other health professionals as well as informing the child in a sensitive manner about their illness or what is going to be done.Espezel and Canam (2003) study on nurse parent interaction showed that communication is an essential for a successful nurse parent interaction. Clear and consistent information is crucial and is what parents wants in regards to diagnosis, treatments and their questions being answered as found in Clarke and Fletcher ( 2003) study . Nurses have to i ntuitive in recognising any signs of abuse whether the abuse is physical, emotional, sexual or neglect, paediatric nurses also have to be up to date in areas of protecting children who come in their contact is .As educating themselves on child protection , nurse may have to educate parents on the treatment that a child may need to continue at home this can range from giving the change medication to giving a type 1 diabetes child insulin injections, regular blood glucose monitoring, a sugar restricted healthy diet and exercise. The death of a patient is an emotional event for most people ,especially when a child is terminally ill, paediatric nurses play an important role by providing emotional support to the family id a patient had died or in the process of preparing for the eventual death.Whilst the family are in the process of grieving nurses to can become affected by the death of a patient Costello and Trinder-Brook ( 2000) put forward that death can have a major emotional impact on a nurse indicating that support should be in place when a nurse goes through stressful event that is part of their practice. The British National Formulary for children provides information for health professionals on how to calculate drugs based on a child’s weight paediatric nurses need to understand how children can respond to drugs that they are given as they respond differently to drugs that are given to adults.

Content Marketing Process The Most Complete Guide to Get Organized

Content Marketing Process The Most Complete Guide to Get Organized Content marketing is deceptively complex. On its surface, it may appear simple: create content, push it out into the world, and watch the leads pour in. However, in actual practice, there are a lot of moving parts that need to be synchronized for success. From strategy to execution to measurement, there is more involved than what immediately meets the eye. This disconnect between expectations and reality can quickly derail an organization’s attempts to get started with content. When CMOs and client stakeholders lack a clear understanding of the strategy and workflow development required to achieve success, the results can easily fail to produce a measurable return on investment and keep those stakeholders happy. Developing an understanding of how the complete content marketing process functions doesn’t have to be difficult though. Having an outline from start to finish illustrating how things work can help convince clients and stakeholders that success isn’t as simple as starting a blog, shooting some videos, or publishing an optimal number of social media posts. In this blog post, you’ll get: A clear explanation of how content marketing works through the entire process. Tons of links to related blog posts that dive deep into each area. Templates to help your team get started with documenting strategy and workflows. This is a high-level process summary that’ll take you from the beginning planning stages, all the way through to measurement and analysis. If this post offers the â€Å"what† and â€Å"why† around what needs to be done, then the links to more granular posts provide the â€Å"how† on executing each piece. Approach this as a bookmarkable hub, and remember, there’s no pressure to absorb all of this right away. Manage Your Content Marketing Production Process With 30 Templates, Infographics, and More Executing effectively throughout this process isnt easy. To help you on your journey, weve pulled together 30 free resources you can start using right now. This bundle includes templates, guides, worksheets, and more. Theres something for every part of your content marketing workflow, and wed encourage you to download it now before moving on. What Does a Content Creation Process Look Like? There are a lot of different models and maps charting out the content marketing process. For our purposes, we’ll break it down into the following five buckets: Content Planning and Strategy:  This includes everything involved in developing an overarching plan and strategy for your content. Content Creation: This includes everything involved in creation processes and workflows. Content Publishing:  This includes everything involved in establishing publishing schedules and cadences. Content Distribution and Promotion:  This includes everything involved in promoting a piece of content. Content Measurement:  This includes everything involved in analyzing performance and extracting insights to refine your content strategy in the future. At a high level, here’s what this all looks like in diagram form: Your Content Marketing Process Library When writing this post, we realized that tackling the entire content planning, creation, promotion, and measurement process in one post is a tall order. If you're looking for something specific, click through to one of the following posts: Content Planning and Strategy How to Plan and Execute an Effective Content Strategy That Will Quadruple Your Results (Template) How to Build a Content Marketing Strategy You'll Actually Use (Template) The Ultimate Marketing Campaign Planning Checklist That Will Get You Proactive Spark Your User Persona to Life With These 9 Important Tools How to Find Your Target Audience and Create the Best Content That Connects Content Creation 40 Content Writing Tips to Make You a Better Marketer Now The Best Social Media Copywriting Guide to Be a Social Word Ninja The Most Massive SEO Copywriting Guide That Will Make Your Traffic Soar The Ultimate Blog Writing Process to Create Killer Posts The Email Copywriting Process You Need to Get More Conversions How to Work With Designers With Authentic Advice From 's Designer How to Make an Infographic Like a Pro in 7 Easy Steps Content Publishing The Best 2019 Content Calendar to Get Organized All Year When is the Best Time to Publish Blog Posts? What 14 Studies Say About the Best Time to Send Email The Best Times to Post on Social Media According to Research The Social Media Schedule That Will Boost Your Traffic By 192% Content Promotion and Distribution 21+ Easy Ways to Build An Email List That Will Skyrocket By 140% in 1 Year How to Build the Best Social Media Promotion Plan For Your Content The Way to Write Email Subject Lines That Get More Clicks How to Boost Traffic With 34 SEO Tips You Need to Know Now (+ Free Kit) Content Measurement and Analytics 3 Hidden Google Analytics Reports to Help You Understand Your Audience How to Build a Marketing Report Quickly (Free Template) How to Use Social Media Analytics to Create the Best Content Phase 1: Content Strategy + Planning Everything starts with smart planning. Understanding Your Audience Who are you creating content for? What are their greatest wants, needs, and pain points? These are some of the first questions you’ll need to answer when developing your process. Figuring out who your audience is doesn’t have to be as hard as it sounds. Do some digging, though, and you might find that your real audience differs from the one you thought you had. To begin, answer four questions: What  problems does my company, product, or service solve? If you’re in business at all, this should (hopefully) be easy enough to answer. How do you make customers lives better or easier? Who are our current customers? Who’s buying your product right now? Make a mental note if that’s different from who you want to be buying your product. Who is my competition? You probably know who your top competitors are. However, do some quick keyword searches on Google, Facebook, and Twitter to see if you can turn up any more you weren’t aware of. What sets us apart from our competition? Why would people choose you instead? Once you’ve nailed these down, you’ll know: What topics your content needs to cover and which questions it should answer. Who is going to read, watch, or listen to that content. What your competition is doing (and start thinking about how you can improve on their efforts). What you need to do to set your content apart (so people consume your stuff instead of your competitors’). Next, develop a simple audience statement that summarizes who you’re trying to reach. Use this template and fill in the blanks: â€Å"[OUR COMPANY] creates content to help [INSERT DEMOGRAPHIC] do [INSERT ACTION] better.† Then, establish what we call your â€Å"content core.† This means identifying two things: What you do (and the topics that matter most to your company). What your audience cares about (which probably includes topics you should cover, even if they only loosely correlate with what your company does). Here are a few simple ways to get started doing this: Dig through your social media followers feeds. What are they sharing on Twitter? Run an audience survey. Use something like Polldaddy  or Survey Monkey  and ask customers or blog readers what they’re interested in (and what topics they want your content to cover. Look at your competition’s content. You shouldn’t necessarily copy what they’re doing. However, taking note of what they’re creating can give you some clues at what their audience finds relevant (provided they’re doing a good job). Recommended Reading: How to Find Your Target Audience and Create the Best Content That Connects Developing Personas If you’re not deeply familiar with your audience, then building personas can be vital for understanding who you’re targeting. This is especially true when working in industries where you don’t consider yourself a deep subject matter expert (SME). This process can get fairly involved, but it doesn’t necessarily need to be overly complicated. What makes personas such an importance piece of the content marketing process? This graphic summarizes that with a few powerful stats: A persona is a simple character description of your average customer or audience member. To build out a simple user persona, you should include the following information: Age Location Occupation Income Level Level of Education Hobbies Challenges and Goals Personality Summary Values and Fears Favorite Blogs, News Sources, and Companies That’s the high-level description of what you need in a persona. For a more detailed guide, check out the post below. Recommended Reading: Spark Your User Persona to Life With These 9 Important Tools Establish Your Goals Have a plan for how you’ll set goals for each project and campaign you execute. While goals may vary based on each project, having one set methodology for determining goals makes setting them easier. One common goal-setting framework we recommend is the SMART system. SMART goals are: Specific. Goals should be laser-focused on moving set metrics KPIs. Measurable. They should be quantifiable and able to be backed up with real numbers. Actionable. Can you take specific steps to achieve this goal? Realistic. Increasing revenue by 1 million percent is probably not realistic. Use your best judgment. Timely. Achieving goals should help move your organization forward in ways that are relevant right now. Then, to write a simple goal statement (whether for your overall business and marketing goals, or for a specific channel, campaign, or project), follow this template: You can adjust the specific verbiage as necessary. What’s necessary is that you plainly state the following: What you hope to achieve. When you hope to achieve it by. For more specific guides on setting marketing goals, dig into these guides: How to Set Marketing Goals You Can Actually Achieve  from Kissmetrics How to Set Marketing Goals Based on Business Goals  from ImpactBND How to Define SMART Marketing Objectives  from Smart Metrics Here's how to set SMART marketing goals (and manage the rest of your content marketing process,...Develop Your Content Strategy This is an enormous topic in itself. In fact, several books have been written on the subject (and you should read them). Arguably, a lot of what we cover in this post also covers content strategy and content marketing strategy (there’s a subtle difference). For our purposes here, we’ll break down content strategy into its absolute most basic elements. Then, we’ll point you in the right direction to learn more. To begin, let’s answer three questions: What will you create? This means the kinds of content and channels you’ll use. Why will you create it? This ties back into your goals and the specific needs your content should address. How will you measure success? This entails establishing the specific metrics you’ll track against. Performing Content Audits How can you make sure you create more content that works, cut out what doesn’t, and avoid duplicating effort? The answer is by performing regular content audits. Pam Neely put together this excellent guide (and content audit template)  that dives deep into this process. At a high level, here are some things to look for when evaluating past content: Generating Ideas How will you generate ideas for projects and campaigns? Quality creative concepts and campaign ideas don’t happen by accident (most of the time). Everything you create should also be connected to your overall goals. So, how do you come up with great ideas that actually move the needle? Start by figuring out who will be involved in your ideation process: Clients or internal stakeholders. Campaigns often start as solutions to problems your clients or your company is facing. Your CEO, CMO, and senior strategists. These folks are close to your organization’s overall goal-setting. Your do-ers down in the trenches (writers, designers, etc.). You hire creative people to be creative, right? Then, establish frameworks for ideation. There are a couple ways to approach this: Solo strategy sessions where individual team members generate project, content, and campaign ideas on their own. Group brainstorming sessions where multiple team members collaborate on ideation. The easiest brainstorming process we’ve had success with at looks like this: Get your team in a room and have them write down every idea they can think of in ten minutes. Have one person read every idea out loud. Then, have each team member rate those ideas on a three-point scale. Three’s are definite ideas you should execute, two’s are ideas that need some work, and one’s are, well, crap. If you do this right, the process will yield ideas all across the board (and that’s okay). Take every idea that’s a unanimous three and narrow down the ones you’ll settle on. This process works for all kinds of different projects and in all kinds of scenarios. Feel free to adapt it to fit your purposes. Recommended Reading: The Best 30-Minute Content Marketing Brainstorming Process Phase 2: Content Creation You’ve got your planning processes in place. Now, let’s move onto the execution steps. How will content marketing projects and ideas be brought to life? Establish Team Roles Team roles may be different than actual job titles. What we’re looking to know here is what people will actually be doing when it comes to planning, publishing, and promoting content. Recommended Reading: How to Structure Your Marketing Team to Create the Best Content Understanding Keyword Research Keyword research is vital for creating content your audience wants. At its simplest level, it should achieve three goals: Helping you understand what people want to read. This typically means stuff that answers questions and solves problems for them. Helping you understand the intent behind keywords. Carefully analyze search results for keyword terms to ensure people are really looking for what you think they are. Helping you understand what you can rank on. Most keyword tools show keyword difficulty and competition. In order to do quality keyword research, you’ll need the right tools. Here are some we can recommend: Google Keyword Planner Moz’s Keyword Explorer Ahrefs Keywords Explorer Keyword Studio Serpstat Recommended Reading: Your Ultimate Content Marketer’s Guide to Keyword Research Building Checklists, Templates, and Other Reusable Assets Having pre-built checklists and templates for every type of content you produce can help make creating content that’s consistent easier. They help reinforce productive workflows and ensure that every project gets executed the right way, every time. There are a couple of ways to approach this: Use our pre-built checklist here, or any of the templates bundled within this post you’re reading right now. Build your own checklists and templates. To create your own checklists, follow these steps: List everything that’s needed to complete a specific type of content. Be thorough. Assign each task to the appropriate team member. This could be either a specific person or just the role required. Estimate how long each step takes to complete. If you’re not sure, track your time over the course of creating a few pieces to set benchmarks. Document all of those steps and make your checklist easily accessible to your team. Consider using something like a shared Google Drive or Dropbox folder to store all your checklists. Writing + Design Getting writers and designers working well together is key for content marketing success. By establishing clear processes for each, you can eliminate a lot of confusion and head-butting around expectations. A basic workflow might look like this: Writer drafts content in a template or document. Then, writer and designer discuss images to include. Designer takes direction and adds other images where necessary. Generally, whatever type of content you’re creating, this is loosely how it works. Recommended Reading: https://.com/blog/content-writing-tips https://.com/blog/how-to-make-an-infographic/ https://.com/blog/blog-photography-tips/ https://.com/blog/social-media-images Phase 3: Content Publishing Once workflows and processes for content creation have been put in place, determine how often content will be published, and establish processes for managing your cadence. Establish How Often You'll Publish Each Type of Content You Create There are no objectively correct answers to how much content is enough or how much is too much. But, the following posts can help offer some starting points: How Often to Post on Social Media [Proven Research From 14 Studies] The Best Email Sending Frequency [Backed By 20 Studies] The Perfect Blog Post Length and Publishing Frequency is B?!!$#à ·x [Whiteboard Friday from Moz] Planning Your Content Marketing Calendar We strongly recommend planning every piece of content you publish on one unified marketing calendar. Whether you use a spreadsheet or an app (we’re partial to ourselves), your calendar should achieve the following objectives: It should give your entire team one place to see every project in progress. A place to map out all your deadlines. A means of keeping everything organized so nothing gets lost or forgotten. If you need a calendar template or a guide on how to use one, we have several. Check out the following posts below: Recommended Reading: How to Boost Success With a Content Marketing Editorial Calendar Phase 4: Content Promotion + Distribution Content promotion often gets overlooked. If you’re not thoroughly planning your promotion processes, though, it’s time to start. Social Media Assuming you’ll be creating social media posts to promote other content (in addition to standalone social content), you’ll need to plan a few things: Your channel selection. Which channels are you on, and which are most important for you? A promotional posting schedule for each type of content you’ll be promoting. Planned posting templates save time wondering how many posts to prepare. An understanding of social media analytics. Monitoring what works and what doesn’t will help you make the most of your time in the long run. Recommended Reading: How to Align Your Content Marketing and Social Media Strategy in 9 Steps The Social Media Posting Schedule That Will Boost Your Traffic By 192% The Best Way to Plan a Social Media Strategy in Five Steps With a Template Email Marketing Email marketing delivers 4,000% ROI. According to Campaign Monitor, it also 40 times more effective for customer acquisition  than social media. So, have a plan to make the most of it. Develop a strategy to build your email list. Gated content upgrades  in blog posts and building landing pages  with opt-in forms  are two ways to do this. Plot out an email sending schedule. This guide  will help you select the best days and times to send e-newsletters. Plan an email content creation process. This will entail: Writing your email copy. Designing email templates  (if you’re coding your own emails) or placing content into a template within your email marketing service provider. Analyzing the performance per email. Repeat.Recommended Reading: Killer Email Marketing Planning Best Practices With 19 Examples The 4 Simple Stages of an Engaging Email Funnel Strategy What 14 Studies Say About the Best Time to Send Email Search Engine Optimization Search engine optimization is necessary for ensuring your content garners continued traffic (even after your social media and email promotion have run their course). On a basic level, be sure to check off the following for every piece of content you publish (assuming you’re creating blog posts or website pages): Title tags. These are the blue links at the top of search results. They should include your target keyword and accurately describe your content. They should be 70 characters or less. Meta descriptions. This is the descriptive text beneath the blue links in search results. They don’t directly impact rankings but do influence click-through rates. They should be 150 characters or less (but not too short). To test your title tags and meta descriptions before your content is published, consider using one of these free tools: Portent’s SERP Preview Tool:  It’s a little bit outdated (Google no longer uses pixel width to cap title tag length), but it can still help you see what search snippets will look like: Spotibo SERP Preview Tool:  Another free option that works well. Yoast:  If you’re using WordPress and Yoast, you’ll see a preview of your title tag and meta description before you publish. There are also some other basic on-page SEO elements to consider. These include: Keyword targeting. Does your content target a specific keyword phrase? Latent semantic indexing. In plain English, does your content include terms relevant to your primary topic? Keyword placement within your content. Is your primary keyword in your URL, H1, and body content? Are secondary keywords naturally integrated into your copy? For more detailed guides on SEO execution, read through the following: How to Boost Traffic With 34 Important SEO Tips You Need to Know How to Improve Your Keyword Research With Latent Semantic Indexing How to Maximize Your On-Page SEO in 2017 With One Awesome Checklist SEO Content Strategy: How to Skyrocket Your Traffic By 594% PR / Outreach What’s one of the best ways to promote your content? Tell people directly who might be interested in it! Of course, you’ll want to be genuine and sincere in your outreach. Content marketing and public relations are asked to join forces now more than ever. As these fields increasingly overlap, it’s important to have plans and processes in place for how these cross-discipline teams work together. According to Search Engine Land, there are at least five different ways for PR and SEO to cooperate: Product education. Whether they’re talking to customers, partners, or the media, PR spends a lot of time explaining how things work to people. Great content can be a quality asset for supporting this. Obtaining backlinks. When you tell people about your content, it’s more likely to be found by people interested in linking to it. Managing media outreach. Keeping messaging consistent between content and PR. What one team says is true, the other should say, too. Sharing content. Your PR team probably knows better than anyone who might be interested in seeing the content you’re creating. Lean on their contacts and tools like Cision  to find quality outreach targets. So, what can content marketers and PR pros do to combine efforts for maximum impact? Here are a couple ideas: Build lists of trusted contacts to reach out to with new content. Do you have news reporters or other content marketers you’re frequently in contact with? If so, consider compiling their contact info into a shared list. That way, when you have something of interest (either for content or PR), you can easily reach out. Make an account on Help A Reporter Out (HARO). This database of sources for journalists makes it easy to list yourself as a trusted source. Use content to support your claims that you’re an expert on your industry or topic. Learn more here. For more information on making this relationship work, this beginner’s guide to PR from Kissmetrics  is a great place to start. So is this guide from Smart Insights. Recommended Reading: How to Write a Pitch Email That Will Get Your Guest Post Accepted Phase 5: Measurement, Analytics, and Reporting If you’re going to earn your paycheck, you need to prove your work is making an impact. This is where reporting comes in. Good content marketing reporting shows your organization how your efforts are driving KPIs and making money. Good reporting shows your organization how your efforts are driving KPIs and making money.Setting Up Analytics Tools There are a lot of different analytics tools out there. Which ones you use will depend on the type of you’re doing. Here are some common options to consider. Google Analytics:  This one is near-ubiquitous for content marketers. Piwik: This is another freemium alternative to Google Analytics. Heap: Freemium analytics platform that tracks without using tags. Kissmetrics: An advanced behavioral metrics platform (we use them heavily here at ). Adobe Analytics: Enterprise-grade analytics platform. These are some popular options. To find more, check out this list from G2 Crowd. You might also choose to connect several different tools into one dashboard. Here are a couple different options: Cyfe: Basic custom dashboard tool that integrates with tons of different services. Klipfolio: Advanced marketing dashboard tool that connects to a wide variety of other tools and platforms. It also includes API access for connecting unsupported tools (although setting them up this way may require technical knowledge). Lots of different SEO and content marketing platforms offer built-in analytics, too. Here are a handful of examples: Moz: All-in-one SEO software platform with built-in analytics functionality. Raven Tools: Similar to Moz but with a heavier emphasis on analytics and reporting. Ahrefs: Offers robust metrics for rank tracking, link building, and other areas of content and SEO. Whichever toolset you’re using, ensure that the right people have access to the right tools. Depending on the size of your organization, that could mean individual contributors are given access to analytics tools, or you might have dedicated analytics staff. Recommended Reading: How to Crush Google Analytics Spam in 2017 Establishing a Reporting Schedule Next, determine when marketing reports will go out (and who needs to receive them). Depending on the tools you use, you might be able to set this up automatically. In fact, this guide from Google  covers how to setup monthly reporting automatically in Google Analytics. To set your reporting schedule, answer the following questions: How often do we need data updates? If you have weekly, monthly, quarterly, or annual reporting meetings, set up your reporting schedule accordingly. Which data needs to be shared at which time? Data that’s closely tied to day-to-day performance (both for yourself, your team, and company-wide) may need to be shared on a weekly or monthly basis. Long-term goals may be more appropriate for monthly, quarterly or annual reporting. Who needs to know this data? If you manually email reports within your company, build a list of people who need to receive that report. Let’s break down common content marketing metrics into a sensible schedule: Weekly / Monthly: Specific metrics connected to the performance of your do-ers. Quarterly: Higher-level summary of progress toward long-term goals. Annual: Very high-level goals. In short, the more impact a goal or metric has on day-to-day performance for your team in the trenches, the more often those metrics likely need to be reported on. For more guidance on planning your reporting schedule, check out this guide from Chris Penn. Building Reporting Templates If you rely on automated reports from your analytics tools, this is cut and dried. However, what if your organization expects customized reports because your tools can’t quite pull everything you need into one Excel sheet or PDF? In that case, you may need to build your own template. Fortunately, we’ve created one here  to help get you started.

Taking a UK Public Service provider of your choice what might its Essay

Taking a UK Public Service provider of your choice what might its Business Objective(s) be - Essay Example This is because it is going to support the macroeconomic structures of the country and this will ultimately improve lives in the United Kingdom. Macroeconomics is the performance, structure and behaviour of the entire economy of a nation and how it links to the wider global as well as internal economic units (Imrie et al, 2009). In order to assess whether the London 2012 Olympic Games is beneficial to the UK or not, it would be better to approach the whole situation through the study of trends in the macro economy. Expenditure It is noted that there is a budget of ?9.35 billion that was set aside for the London 2012 Olympics (Department of Culture Media & Sport, 2011). This amount is to be funded mainly by the International Olympics committee, thereby inferring that the funds for the games would be generated from the global community and not the British Government. This implies that there will be an injection of funds and capital that would help to develop the UK economy and add up t o the current infrastructural base of the country. Also there will be enormous injection into the economy that will boost the various economic units of the economy to enable the economy to make important gains that would help it into the future. According to PriceWaterhouseCoopers, the UK economy would benefit from the London 2012 Games from three main angles: 1. Global Economic Support 2. Business Support, Innovations & Diversification & 3. People Skills & Employment Global Economic Support The UK will benefit from the concentration of foreign investment in the country. This is because the International Olympics Committee will be involved in funding the budget of ?9.35 Billion which would be used to develop the various components of the economy to enable the nation to meet all the necessary requirements of the Games. This money will provide various levels of financial and economic support to important elements of the economy. This will enable the country to report gains and this is likely to improve the standards of living in the UK on an aggregate level. The Gross Domestic Product is a measure of the worth of output in a given economy in monetary terms at a given point in time. It is a concept that seeks to evaluate the net worth of economic activities of the various sectors in a given economy at a given point in time. PriceWaterhouseCoopers reports that the Gross Domestic Product of the UK will enjoy about ?2 billion increase between 2005 and 2016, which can be linked directly to the London 2012 Games and the corresponding investments made by the international community in the country. Out of this figure, London alone will get an increase of ?0.5 billion which can be directly attributed to the event. Secondly, the London 2012 Games is to inject much needed infrastructure into the nation's economy. This is through the building and renovation of stadiums, sporting facilities, accommodation, airports and other important facilities throughout the country. Out o f this, it is expected that the infrastructural base of London will increase by a total of ?0.6 billion whilst infrastructure in the rest of the UK will increase by ?0.2 billion. The increase in infrastructural units attributed to the London Olympics is a major addition and economic injection into the country's economy. This is because these infrastructure will add up to the asset base of the country and long after the games are over, the

Colonialism and imperialism Assignment Example | Topics and Well Written Essays - 250 words

Colonialism and imperialism - Assignment Example The Dutch/Scottish Model were Calvinists, who believed in a God-given mission to colonize. They firmly believed that inferior races were not intelligent enough to advance as society. Since these so-called â€Å"inferior races† lacked intellect and were engaged in barbarity, it was deemed necessary to separate and categorize races. A different perspective of colonialism was founded upon the English and the Spanish model. The belief was not to segregate per say, but to convert all humans to be Catholics or Anglicans. The emphasis was based upon assimilation of white traditions rather than implementing economic models in the colonies. Although that was a motive for this model, it was clear that the English and Spaniards were clearly interested in the natural resources that colonies possessed. Modern colonialism can be dated as far the as fifteen-century when the Portugal Empire was in the quest to explore other land. The Portuguese and Spaniards were no doubt interest to establis h their kingdoms overseas in their quest to become imperialistic leaders. Africa seemed a logical place to begin as the American regions were taken by Dutch and British. The British had supreme command of the seas and were being efficient and productive with the technological advances that became catalyst to the industrial age. Mercantile colonialism can be categorized in two distinct eras.

Political science essay Example | Topics and Well Written Essays - 500 words

Political science - Essay Example There are safeguards put in place by the founding fathers to prevent power from being concentrated in just one man, precisely to forestall the tyranny they had suffered from its colonial master of Great Britain and its king. The government is composed of its three co-equal and independent branches which are the presidency, the legislature or Congress (Senate and the lower House) and also its judiciary. These three branches serve as check and balance on each other so that no one in government accumulates so much power that can give rise to dictators and despots. With presidential elections scheduled next year and Pres. Barack Obama up for a re-election, political discourse is rightfully focused on the awesome powers of the presidency. However, the checks and balances that the three co-equal branches of the federal government mandates the U.S. president to operate within the bounds of law referred to as the â€Å"separation of powers concept† in governance (Hargrove 8). This set-up stifles what the president can do and cannot do; this may be the cause of some disappointment expressed by U.S. citizens. Constraints – it is not very correct to think that the American president today is a weak president. Pres. Obama has to contend with the powers of Congress to more effectively govern because the Democrats lost a lot during the last mid-term elections in November 2010. Public discontent had translated into the loss of six Senate seats, more than sixty House seats and ten governorships which strengthened the hand of the Republican Party. The president is no longer in command of both houses of the Congress which means it is now more difficult to pass new legislation, such as resolving the debt ceiling limits and federal budget deficits. The recommended cuts are still being debated until now with no results (Newton-Small 1) but the president can cite some solid achievements, namely passing the stimulus act which prevented another Great

Marketing plan of Tata Nano for UK market

Marketing plan of Tata Nano for UK market Tata is one of the biggest automobile manufacturer in India. Last year they have launch Nano which is the cheapest private car in the world. It is around Rs 1,000,000 which is  £1452.53 approx. Mr Ratan the chairman of Tata Ltd announced Nano model which a common middle class Indian can afford it easily and they called it as the Peoples Car. Nano was launched India 1st April, 2009. It was expected to be on road in July of the same year. It created a buzz in 2008 when it was first shown in an auto exhibition. People were so excited on the launching that on the first day of booking it received 5500 booking. The question arises, what makes Nano so affordable and cheap? Answer to this question Tata made it parts lighter, smaller, took all the shallow parts and changed without compromising the safety and fulfilment of environmental factors. According to Windecker (2005) these situation gives an emphasis the power of society of different cultures. In which low price cars have given high first choice over luxury, SUVs and sports cars. The latest trend has shown that low price cars are more in demand than the others even in the markets like US and UK. The Tata should be focus on the UK market. The reason behind selecting UK market as the primary target market is the status of India as a reasonable means in the market; UK Automobile market has the potential dynamics, potentials and communication similarities which are due to help an Indian company in the UK. The other potential markets that are to be considered are USA and Russia. USA is one of the largest markets in the world countries but th e reason for not considering US market as preferential is because quality requirements are very high and some non tariff obstacles which make it slightly harder for a new competitor to go into this market. The other reason is because the markets level of maturity, experience and competive pressure is quite high. On the other hand in Russian market, there were several factors high taxes on the new competitor etc which do not support an international company like Tata. This reason makes it less eye-catching than the UK market. The main being the development of the country is quiet tentative and dealers market is underdeveloped. The three models Tata Nano available in the market. Tata Nano, Tata Nano CX and Tata Nano LX. All the parts of the models of Nano will be imported to United Kingdom by Tata Industries. The car can be assembled by the factories in Halewood and in Northwest England. Tata Motors already have dealers in East Kent Audi in Kent and White May fair Audi in Greater London. Tata can distribute Tata Nano cars through these distribution centres only. 2.0 SITUATION ANALYSIS: Tata Motors Limited is arguably Indias largest automobile Company; it has revenues of over Rs. 1600 crores last year. Its Commercial vehicles are largest selling vehicles, and also it is ranked in top three in the passenger vehicles segment. Few of Tata vehicles also won the prizes in last three years. Another large announcement was made by Tata regarding their progress in the passenger vehicle segment. In January 2008 Tata announced that, The company would release a $2,500 car that could replace the motor scooters commonly used in developing countries to car around whole families (Carty, USA Today). The company is fourth largest truck and the second largest bus manufacturer in the world. Tata Motors also acquired Fords UK based car brands Jaguar and Land Rover in March 2008(BBC News, 2008). Ratan Naval Tata (Chairman of Tata Group), insist the need for an innovation like Nano is because of the nature of the market and transport of the country. In India availability and quality of mass transport are major problems. The two seated motorcycle is normally considered to be a family vehicle in India, Even though motorcycles are quite dangerous mode of transporting for a family. So with this in mind Tata Nano was created as a safer form of transport. (Pradeep Thakur, 2009) 3.0 Market Summary : The estimated number of cars on the road of United Kingdom more than 28 million, as per the survey more than 35% of the car on the road are low price vehicles. The price of such low price cars are estimated about say  £4500 to  £ 4812, which is almost 3 times higher than the price of TATA Nano.( Svend Hollensen, 2010) 3.1 Target Markets Identifying the target market for launching any product is necessary. So Tata have recognise the lower income group with family, students, first time buyers mainly young population, and used cars buyers as their potential target market. 3.2Positioning The greatest USP of Tata Nano is that it is the worlds cheapest car while being eco friendly as well. The company have not compromise the quality and safety of the car while making it cheapest car. By leveraging Tata Nanos competitive edge the positioning of the product can be achieved: industries Tata Motor who has been in vehicles industries (commercial, passengers utilities) since 1945 is already an experience player in the automobile market. Tata motor has good relationship with more than 100 components suppliers( Jagmohan Raju, 2010). 3.3 Geographics Tata Motors has targeted the urban area market such as London. Because according to the survey more than 60% of cars running in London are in lower price range. Secondary, the presence of Asian Community in London, Tata is a renowned name in automobile sector in India. That can play the fact that the market Tata is entering is not entirely new and it already have brand recognition. 3.4 Distribution review Tata Nano will be positioned as an affordable car in overseas markets same as it was done in Indian market.. The car will be assembled at pre-defined locations as the Easy to assemble kit will be imported from India. The proposed locations are Northwest England and Halewood. Its redistribution to showrooms can be done on regional basis. More than 40 sales offices will be opened throughout United Kingdom. 3.5 Competitor review The main competitors are Volkwagen, Renault, Peugeot, Toyota, BMW, Citroen, Ford, GM (Vauxhall), and Honda. As per the SMMT statistics, top Companies in selling cars in United kingdom are as follows: 4.0 SWOT Analysis: 4.1 Strengths: The first and foremost strength is that the car has low price, stylish, high fuel efficiency and environment friendly (Green House). Tata as company is already a known brand in the world which can create enough brand awareness in people to consider the product. The response of the car was very heart warming in the country of launch which increase the company turn over as well as the trading profit. Weakness The main weakness of the product is lack of luxury quality. And mere perception of the people because of the price of the product. The sophisticated buyer will feel that the product is not worth buying because of its price. The product is not technologically advance and the performance is average in compare to its competitors. 4.3 Opportunities: The product is relatively new. So in this case it can create an opportunity to Tata. As Nano is a nice specimen of Innovation. This is also an opportunity to the company to enhance its global presence. The market demand of lower price cars can also be an opportunity for the company launching the cheapest car in the world. 4.4 Threats: The major threat will be the competitors like Ford and GM. Their product Ka and Astra respectively are already major players in the market. The volatility of fuel price can also be seen as a major threat. The change of legislations and foreign policies can also affect the plan of Tata. The other threat face by the company can be the oil crisis, recession etc. 5.0 Pestle Analysis: 5.1 Political: According to Hormazd sorabjee, a top indian car journalist, Tata Nano is the most eco friendly and politically acceptable car ever launched in the market. It is expected that Nano will pressurize the automobile industry globally for have direct model in its price range. Other automobile manufacturers like Volkswagen have already shown interest by announcing their plans for a model of lower price range. But the cost will be slightly more when the factors like tax and manufacturing costs will be taken into account. The market will be surely affected by the increase in the oil price due the global economic unsteadiness which can also be a major factor. Any increase in the oil prices will affect the sales of luxury car, as it will surely go down. Mintel in 2006 stated because of this issue, an increase in the level demand has been developed towards the car with smaller engine with fuel effieciency. According to KPMG, 2004 Administrative barriers which quality controls and operations requ irements are not to be overlooked and a higher emphasis will be given to all safety measures and emission level which will result in increase in production costs. Because of which profit margin on the product will decrease. Mintel, 2006 stated that the increase of traffic on the road of UK can increase the threat of high capacity overload. Hill in 2002 stated in his article that the political relations between countries of operations can also be the factor which can affect the company. For example if India will cooperate with the UK within the government policy of favourability the UK government can leverage in tariff and non-tariff barriers which can make the entry for the company in UK market easier. The foreign ownership regulations (The market expansion mode (Hill, 2002) the government has remove some regulatory control from large numbers of industries which includes automobile as well. This means that it is up to the foreign companies to choose their mode of expansion the UK according to their preferences. 5.2 Economic: Strategies of pricing and potential profit on investment are the major issues that affect the current as well as the future market growth. These factor are to be considered while selecting a market. The UK market is viewed as a very mature market (Mintel, 2006). According to the present scenario the market is estimated to reach the value of  £31billions. But the overall UK market is experiencing negative growth due to the maturity level of the consumers. Nevertheless due to the impact of certain factors like society and technology the car segments with lower price range have considerable growth prospects. Mintel (2006) claims that there is a significant decrease in the confidence of new cars consumers. The decrease in the rate of GBP has created various confusion for manufactures consumers operating in pounds. The cost of labour in the automobile industry highlighted, the cost factor and capability of direct and indirect costs becomes one of the key issues in maintain advantage. According to the opinion of the industry specialists (KPMG, 2004), the issue that will influence the decision selecting the location the most is the cost of labour. According to the survey (KPMG, 2007), a major importance is given by the company on the cost of labour which can is describe cost of their retirement fund, healthcare and their legal services. The growth of present political and economic boundaries for example European Union, all European Union markets are now considered as a single EU market. This political policy can help Tata motors for entering in various European markets like Italy and France According to estimations of Nieuwenhuis Wells (2003) the European Union attracts the companies as the target market for a car manufacturer will remain high. They claim that the EU as a target market will be maintained to attract the manufacturers because of the increase of its market value and size. 5.3 Social Factors: Demographic factor is one of most important social factors. It affects the risk taking nature, spending power, consumer trends, lifestyle, and value per customer. The change of demographic trends allows the company to construct a plan which suites the particular product. The current demographics have gradually weakened the sales of family cars in the UK. Lifestyles The change of lifestyles and habits of the consumer can have a direct impact on their expenditures; Mintel (2006) also pointed out that in UK recent increase in the culture of having two or more cars in the family. Mintel (2006) adds that the negative effect of market development and increase in the prices of oil is challenge by the impact of change in the lifestyle of the masses. Thus, on the contrary, Tata Nano will experience healthy growth despite a fall in the sales of automobile in the UK. Because our target market will be the high population of students and female drivers in the country, 5.4 Technological Factors: The doors for new transactional options are open by the rapid growth of Internet in the market. Currimbhoy (2004) suggests that because of the constant growth in the areas of technology, like in the fields of communication and digital technologies have formed new opportunities such as e-shopping, new channels for marketing and new tools of marketing research. According to Mintel (2006) the problem in increase in capacity can be tackled by the using e-shopping by the leading car distributors. The growth in the channels of e-exchange between agents will be able to benefit the supply chain strategy of the company. 5.5 Environmental Factors: As per the UK market, Tata Nano is made environmental friendly, Tata also has exceeds measures for regulating standards on safety and pollution. The aim is to make Nano an eco-friendly car for the masses. As per the UK standards the car has been modified by replacing the seatbelts, glass, light, tyres and engine. Speed in miles, Indian road are on klilometre. Accordint to Data monitor, 2006b the car subjected to undertake government official crash tests and is also has to undergo an overall inspection. Then only the car is given approval for sale. After these all inspections the price of the car is expected to increase (Datamonitor, 2006b) 6.0Porters Five Forces: 6.1 Competitors bargaining power: The UK is highly consolidated automobile market. The competition is between Ford, GM (Vauxhall), BMW, Volkwagen, Peugeot, Toyota, Renault, Citroen and Honda. Because of presence of powerful and establish competitors a requirement of product differentiation has been created. According to Mintel (2006) the tough competition in the market introduces a significant price pressure and requires increasing overall promotional costs. The manufacturers had to close certain plants to cut the costs and survive on the market because of the present market conditon. At the moment, the major competitive strategies are new product development, an improvement in supply chain and above all serving the needs of emerging market segments (Mintel, 2006). The emerging requirements demands extremely high level of responsiveness towards operational. 6.2 Buyers bargaining power: In the UK market the buyers experience very strong bargaining power because the intensity competition on the global scale is high and overcapacity issue UK is always on the rise. According to Mintel (2006) A high level of bargain seeking behaviour is shown by the buyers. 6.3 Suppliers bargaining power: Even though Automobile manufacturers have consolidated forming large entities they do not make a significant shift of bargaining power in OEM-suppliers relations. According to Veloso Kumar (2002) a consolidation of different supplier groups is gaining because of the OEM sector. The sections like demand chain partners and large car dealers are experiencing bargaining power because of the overcapacity. 6.4 Threat of substitutes: Apart from direct competition from public transport, the major competition for automobiles are other transport services like taxis. One of the major substitute threats are the second hand cars market.According to Mintel (2006) the steady accumulation of second-hand cars has become one of the major reasons of the dramatic fall of the sales of new cars. 6.5 Threat of New Entrant: The threat of new entrant is minimises because the level of entry barriers like conlosidated industry, RD capability and well developed value added chain are quite high. Nevertheless, because the industry is much globalised, the concept of new entrant is not that clear-cut, new geographical markets are entered by existing manufacturers. Datamonitor (2006) also states that there is not enough measures introduce by EU countries to protect the market if the Chinese manufacturers tried to flood EU markets in the future. 7.0 Marketing Mix Strategy: 7.1 Product Review: There are three variants in the Nano range: Nano, Nano CX and Nano LX Only the Nano CX variant would be introduced in the UK Market for the first stage Tata Nano LX will introduced in the UK Market during the following year The car has achieved its low price by minimizing costs on unnecessary luxuries, the basic Nano comes without front and rear fog lights, with a heater or air conditioning, with anti-lock brakes, only one single windscreen wiper, manually operated windows, manual steering with no air bags, tiny 12 wheels, plastic body parts joined with adhesive instead of more conventional metal and welding and a two cylinder 623 cc engine that provides a massive maximum speed of 65 mph (around 105 km/h). Among the features of the car are: 7.1.1 Stylish and comfortable The design for Nano is made designed by taking a family in mind, has a roomy passenger compartment with generous leg space and head room. It can comfortably adjust four persons. Four doors with high seating position make the people to have more leg and head room. Yet with a length of 3.1 metres, width of 1.5 metres and a height of 1.6 metres, with adequate ground clearance, it can effortlessly manoeuvre on busy roads in cities as well as in rural areas. Its mono-volume design, with wheels at the corners and the power train at the rear, enables it to uniquely combine both space and manoeuvrability, which will set a benchmark among small cars (Pradeep Thakur,2009). 7.1.2 Fuel-efficient engine Nano has a rear-wheel drive, all aluminium, two-cylinder, 523 cc, 33 PS, multi point fuel injection petrol engine. Two-cylinder gasoline engine with a single balancer shaft is used for the first time in any car. The design helps the car to minimise weight, which results in maximising performance for consumed energy and delivers high fuel efficiency. The electronic engine management system controls the performance of the car. 7.1.3 Meets all safety requirements The current regulatory requirements are all taken in consideration in the case of Nano. Nano actually exceeds all safety measures. It has a strong passenger compartment because of an all sheet-metal body, seats belts, intrusion-resistant doors, crumple zones and strong seats. 7.1.4 Environment-friendly Tata motors are known for manufacturing eco friendly in Indian Market. Nano is not different it has tailpipe emission performance exceeds regulatory requirements. Nano has a lower pollution level in comparison to all two-wheelers being manufactured in UK today. The car has low carbon dioxide emissions because of the high emission, thereby benefiting in two an affordable transportation solution with a low carbon footprint. 7.2 Branding By help of branding the consumer can identify manufacturer of a product and them to send the feed of the products performance to the concern manufacturer or distributor. Branding creates a different identity in the products and services from the other. The main task of branding strategies is to convince the consumers that there is a meaningful difference among brands in the product category. In the case Tata Nano, corporate name is combined with products name for the sake of branding. Tata is fourth largest heavy vehicle manufacturer in the world, and it is a good strategies to cash in the brand value of the manufacturer. 7.3 Product Strategy The Tata Nano CX model will be first introduced with a 3 years warranty. The next Tata Nano LX model will be introduced in the following year, because Tata as a brand will be established by then. For all marketing campaigns the brand and logo will be displayed everywhere and on the car as well. 7.4 Pricing Strategies The Cost price is an estimated GBP 2, 420 or equivalent to INR 174,903, which includes import tax, sales tax, duties excise assembly cost and shipment costs. The prices show a strategy by which shares can be taken from more settled competitors. 7.4.1 Setting the price selecting price objectives Major three objectives of Tata should be for an effort to position itself in the UK Automotive market. The objectives are: Survival, maximum current profit and maximum market share. 7.5 Survival Intense competition from UK second car manufacturer, Perodua for a share of the automotive market segment for the below 1,000 cc category will act as an incentive fot Tata Nano. It will ensure that the car covers variable costs as well as some fixed costs. Survival in the case of Nano is a short term objective as in the long run. 7.6 Maximum current profit Tata in UK will set a price that will maximize current profits, cash flow and return on investment, after taking into consideration the demand and costs involved. Because the category of small foreign cars has not been really tested by other manufacturers, therefore the demand is rather difficult to estimate but Tata Nano for having a good response towards its entry into the UK market. 7.7 Maximum Market Share Tata is set to launch low price for a new car in order to attract a maximum number of buyers and a large market share by will implementing the market-penetration pricing in the UK. The cost can be decrease by achieving high volume of sales. This will allow the company to further decrease the price of the product. In the UK car market the low price prodices more market growth, this show the high sensitivity of the market. Tata is also confident that as sales increases the production and distribution costs will also fall. By this Nano will help to keep out competition and maintain its low-price position. The low-price entry will provide all Perodua consumers to have a best alternative. 8.0 PROMOTION STRATEGIES 8.1 Objectives of Promotion Strategies Before determine the promotion strategies, we need to very clear about what are the objectives we need to achieve. We know as above, our missions are to promote Tata nano in a UK and increase the sales quarterly. Tata Nano is very new for UK, they feel fresh with this new brand and concept of this car. Tata Nano will get into market in 2010. Brand awareness and concept/knowledge of this new car should be the companys first and foremost objective for promotion. Tata Nano burst into the worldwide market in the short time because of being so cheap. The advertisement and organize the event or campaign in sufficient detail to establish the good brand attitudes should be done properly because Tata is still new to UK market. For creating a strong brand equity awareness of brand is very important. The second objective should be persuasion through the medium of knowledge. The comparison between Nano and other cars which are more expensive and are not afforded by everyone can approve to be a good marketing tool for Tata Nano. Besides that the scheme of 30 days money return guarantee will also be introduced for the promotional purpose We can also have a 3 years free maintenance scheme for Tata Nano like other major car manufacturers 8.2 Advertising Program The main aim is to inform UK market that Nano is the cheapest car in the world. Create an understanding in the consumer to buy Tata Nano not just because its cheap but also its safe, useful, all in good quality and also environment friendly by developing an advertising program. 8.3 Online Advertisement The online advertisement should the first step taken by the company. Tata Nano already created a Web site www.tatanano.com on March 2009 for a good communication with the concern consumer. In the Web site, all the details of the car and company with images and videos are provided to customers. This can be a good strategy to bring the consumers close to the histpry of the company so that they can be more satisfied. In addition to images and videos, the website also has a links which shows the public feedback of Nano. Besides that, Blogs have become an important for searching any major information you require. Blogs is best place where people of same interest can discuss their issues and concern. By establishing a blog network a company can easily monitor the feedback and even can look for the potential new consumer. Blogs and Internet are at present the best and cheapest way pf creating brand awareness globaly. 8.5 Television Advertisement Television is expensive mode of advertisement but its ia also very powerful as product is fully explained and secondly the product get an image by exposing it to television. Tata can show Nanos attributes and persuasively explaining their corresponding consumer benefits. The company should lower advertising budget and should only air the advertisement on national channel between 7 to 11 pm. A good advertisement always creates a need in the consumer mind which increases brand equity as well as improve sales. 8.4 Newspaper Advertisement Beside the television, most of the UK reads newspaper every day because of the fact there are around 10 newspaper companies circulating it for free. So this can be a good mode for market coverage in a big city like London. Newspaper advertising is also not so expensive. 9.0 Channel of Distribution Strategies 9.1 Direct marketing channel (zero-level channel) Manufacturer Customers Tata Nano in UK can sold directly to its concern customers. By visiting the sales office or any special event the customer deal directly with the companies dealers for booking. Besides that, there should be a 24X7 customer care centre from where customers can get all the information they want for booking a new Tata Nano and there should be a 24 hrs attendant on the website who can chat live with the customers and give information about the product. These all ideas can help us eliminating the middle men from the chain which will surely decrease the variable costs. 9.2 Physical Flow Transporters, Warehouses Tata Motor at India Assembly Workshop At UK Customers From the diagram, we can understand that as per the basis of demand the car will send in parts from India and will b assembled in the workshop in the UK can know. The final step is to send the product direct for the customer collection. 9.3 Payment Flow Tata Motor at India Sale Office At UK Banks Customers Banks Customers can have two option of paying the bills either by cash or by bank. Because of this diagram the customer will be pay less because the cost of commission of the middle men like retailer and franchise are not included in the flow chart. It is also good for the Tata Motor because the payment will be collected more efficiently. 9.4 Information Flow Tata Motor at India Sale Office At UK Customers Informations like product, price development and so on can be given direatly by Tata motors to their customers. And by the help of various services like response calls and mailings or through internet blog, Tata can identify the need of the customers. The complaints of the customers have to be dealt directly. So that customer will be fully satisfied at the end of the day. 9.5 Promotion Flow Marketing Campaign/Event Tata Motor at India Sale Office At UK Customers Media Have two ways of promotion flow, directly and indirectly. Directly is well organize the marketing campaign, event and road show. By this way, well promote Tatanano to target market by face by face and provide the opportunities to them try to drive the Tatanano. Indirect ways are we will do the advertisement through media such as internet, TV, radio and also newspaper. By this promotion flow, Tata Motor aims to create brand awareness and increase the sales in the UK. 10.0 Financial Plan The overview of the Tata motors will be done in this section. The major financial aspect like expense forecast, sale forecast, break even analysis and their relation to the market strategy are included in the section. 10.1 Break even analysis Break even analysis indicates that 3369 unit or  £ 28,615,563 will be required in monthly sales revenue to reach the breakeven point. Table: Break Even Analysis Break even analysis : Monthly unit break even 3369 Monthly sales break even  £ 28,615,563 Monthly unit production 6083 Average per unit revenue  £8,492 Average per unit variable cost  £5,550 Average per unit fixed cost  £1,630.11 Estimated monthly fixed cost  £9,916,915 10.2 Sales forecast Sale was done with adjustment of seasonal factor and is on quarterly basis. Graduation month was used as seasonal factor to adjust our forecasted sales because our primary targets are the graduation students. There is an increase of 10% sales annually according to the forecast, graph given below represent the sale forecast. Figure : Sales Forecast 10.3 Marketing Expense Forecast Marketing expense forecast provides an indication about when our marketing plan has to be modified and it also keep marketing department focused toward their goal. Advertisement, marketing campaign, direct marketing and other are all the major categories in which the expensed are tracked down. The marketing budgeting is quite necessary for most of the companies from it affect the total sale of the quarter. In 2010 Tata motors believe that marketing expense will not be more than 4 percent of total sales. 11.0 IMPLEMENTATION AND CONTROL The idea behind the marketing plan of Tata Nano is to show the current standing of the company. The performance of the company can be improved by observing following areas of the company: Monthly and annual revenue of the company Monthly and annual expenses of the company Satisfaction of the customers A 10 percent growth in the annual sales of the company 11.1 Marketing Organization The main responsibility of a marketing manager should be taking control of all marketing activities. Marketing manager will designate all the promotional and advertising responsibilities to his juniors. Sales performance will be the responsibility of the sale manager. The entire department will be work under the guidance of marketing director 11.2 Contingency plan: Difficulties and risks: One of the difficulties that will be face by the company